L'Oréal Professionnel : Runway Hair Parade & Tecni.ART as Official Styling Products at Jakarta Fashion Week 2015

L'Oréal Professionnel, professional hair beauty brand known for its world-class contribution in various fashion weeks around the world, such as Paris, London, Milan, and New York, re-animate one of the biggest fashion event in Indonesia, Jakarta Fashion Week. With the return of the L'Oréal Professionnel becomes Official Partner Backstage at Jakarta Fashion Week (JFW) 2015, this means it's the 3rd time this brand is trusted to handle the whole hairdo for fashion week from 1 to 7 November 2014. On the first day of fashion week this, L'Oréal Professionnel will present the Runway Hair Parade, as well as reintroducing the series as the official Tecni.art styling products that have been used in various fashion weeks around the world.








The series consists of Tecni.ART Air Fix, Fix Design, Contorsion Fix, Fix Max, Pli, Super Dust, Full Volume +, Spiral Splendour, Play Ball Deviation Paste, and the latest product and site Stiff Paste. Tecni.ART Webtheir latest hair styling products are also presented in a new packaging design which is more fashionable and modern, a cream wax that forms fiber when in use, and has a strong but flexible hold to give the effect of natural and matte on hair styles. Tecni.ART Stiff Paste, which is also the latest hair styling products, has a paste texture with a fresh scent. It has the highest resistance power among the whole set of Tecni.ART range, which us a level 7 (maximum hold), with no sticky residue and taste. With the new packaging, a series of more modern Tecni.ART to continue to support the creation of a runway-style hairdo without limits. Tecni.ART in its new packaging design is the main weapon in the backstage JFW this yearn resulted in the creation of innovative and trendy hair styling.

Last year, four of the sixty backstage hairstylists who has done an excellent job over the weekend fashion set as the Top 4 Backstage Hairstylists JFW 2014. They are Yongki of Jakarta Irwan Team Hair Design, Salon Ave Mudrick of Semarang, Surabaya point of Nur Salon, VIIN Salon and Verra from Palembang. They are expected to be role models for inspiring others to continue building hairdresser hairdressing industry become better. Therefore, L'Oréal Professionnel brings to the stage those best four to Runway Hair Parade stage this year to demonstrate their talents and abilities in creating hairstyles are also easy style runway dikreasikan for daily appearance. Chignon or bun hair style became a major hair style in the hair styling demo this year. There are three types chignon: a low chignon, top chignon and middle chignon. Every backstage hairstylist will be the creation of different types chignon using Tecni.ART styling product series. These best four Top 4 Backstage Hairstylists chignon creation will complement a fashion masterpiece titled 'EFFLORESCENCE' by Soko Wiyanto, a collection of party classic gowns inspired by queen's heyday in the '50s.

XO, Medina


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